I created DavenPR in 2015 to assist clients by designing and implementing efficient and powerful communications programs to support their business objectives. I provide focused attention to my clients and ask relevant questions to ensure alignment on messaging, strategy and tactics.
My extensive portfolio as a public relations and media relations strategist draws on nearly two decades of corporate media relations experience, plus seven years as a television news reporter and producer. Clients benefit from results-driven, measurable strategies to help them navigate crises, generate positive visibility, protect reputation and boost engagement with key stakeholders.
The mission of DavenPR is to help healthcare-related organizations and other community-building enterprises share their powerful stories, generate positive awareness and demonstrate thought leadership. I look forward to talking with you soon.
Effective writing is the heart and soul of a communications plan. Engage your key audiences with writing that influences, inspires and motivates. I create powerful content for any purpose and for any medium.
- News releases
- Feature stories
- Key messages
- Web content
- Employee communications
- Fact sheets/FAQs
- Crisis communications
- Media coverage reports
Media Relations Strategy
As a former print and television reporter, I appreciate the value of listening. Deadline pressures fueled my need to ask relevant questions and zero in on key issues. I know what makes news and what doesn’t. I help clients identify timely, compelling story angles that support their business strategy and capture the attention of key journalists.
- Media/spokesperson training
- Interview preparation
- Story mining
- Media outreach and pitching
- Coordinating on-site media interviews and filming
- Editorial/Op-Ed placement
- Media monitoring and measurement
News releases serve an important purpose, but rich, multimedia content attracts more views, comments and buzz. Multimedia news releases can be shared across multiple communications platforms to engage key audiences and drive results.
- Multimedia news releases
- Field producing
- Experienced on-camera talent
- Script writing
- Video production knowledge
Social Media Strategy
Engage users where they live. Leverage the power of social media to extend your story and the conversation. While traditional media continue to drive critical visibility for clients, a robust social media presence creates a more powerful interactive relationship between the storyteller and the consumer.
- Twitter strategy
- Tweet writing
- Facebook posting
- Web content development/management
- Web analytics
- Social media engagement/measurement
- Competitor comparisons and audits